October 09, 2012
interior designer caroline choker
The Grounds in Alexandria is an anomaly. It is in the middle of an industrial area, not close to similar venues, and a bit of a trek from local transport. Yet there is always a queue. People dress up to have lunch there. And there's a never-ending rotation of cabs dropping people off and picking up new fares ready to return to the city and surrounding suburbs. It's success is due, in part, to the interior design which transformed a former pie factory into the flagship store for a coffee roaster, as well as a cafe with outdoor gardens. While the concept was the work of Ramzey Choker, the interiors were the domain of his sister, Caroline.
Which five words best describe you? Passionate, creative, driven, inspired, focused.
How did you get your career start and what path have you taken since? I have always been creatively obsessed – studied and worked in graphic design then developed my own fashion label for two years. Finally I decided to follow my first passion which was interiors. I guess it was embedded in me from a young age when my father would walk me through his construction sites.
What’s the best lesson you’ve learnt along the way? Have conviction in everything.
What’s your proudest career achievement? Working with my brother to design and deliver The Grounds of Alexandria project and then being acknowledged and shortlisted in the IDEA + Eat Drink Dine Awards.
What’s been your best decision? Listening to my heart.
Who inspires you? My partner.
What are you passionate about? Living life to its fullest potential, being absorbed in art, design, travel, family and friends.
Which person, living or dead, would you most like to meet? Jean Michel Basquiat - for his brilliance.
What dream do you still want to fulfil? Design and build a boutique hotel.
What are you reading? Thinkertoys: Creative-thinking techniques
images courtesy of the grounds