She has been called the rock 'n' roll Martha Stewart by the LA Times. Tobi Tobin started working as a designer about 15 years ago and has built up a strong client base, especially in the music and film industry. Over the years she has created a range of her own products, including bedding, furniture, flooring and candles. Tobi also has a store on Sunset Blvd, pictured above.
Which five words best describe you? As a designer: timeless, historical, relevant, modern and reflective.
How did you get your career start and what path have you taken since? I have had many career paths in my life (model, writer, chef, designer) and now brand owner. They have all been stepping stones in my life that have created my personal life and my brand. The Tobi Tobin brand is a reflection of all those journeys. The choices I made in life were from a place of passion. Really, I feel that I have never worked a day in my life. I just love what I do and I am very grateful to being doing the thing I love so much everyday. That's the gift. It's all in the doing.
What’s the best lesson you’ve learnt along the way? Keep moving forward, keep moving forward. That's the key. Never take no for an answer. Keep pushing until you get what you want.
What’s your proudest career achievement? My first cover of AD and the opening day of the Tobi Tobin flagship store in Los Angeles.
What’s been your best decision? To launch and build the Tobi Tobin brand. I love it. I wake up everyday and can't wait to start working.
Who inspires you? Those who push against all odds, all of us who overcome and believe that we have the power to design our own lives.
What are you passionate about? Design, luxury goods, fashion, food and my Swiss Mountain dog Theo.
Which person, living or dead, would you most like to meet? Anais Nin
What dream do you still want to fulfil? Finding the love of my life.
What are you reading? Perfumes by Luca Turin and Tania Sanchez
images courtesy of tobi tobin