fashion designer sheree commerford

Fashion designer Sheree Commerford felt such a connection to the town where she grew up in northern NSW that her label is partly named after the place: Woodford & Co. While country style elements are part of her design aesthetic, she's also got a rock 'n' roll edge. And so for the launch of her first pop-up store in Sydney's Paddington she is exhibiting the work of photographer Guy Webster, who has shot the likes of Bob Dylan, The Rolling Stones and The Doors.

Which five words best describe you? Grateful, curious, loyal, happy and laid back.

How did you get your career start and what path have you taken since? Assisting some great stylists which inevitably led to styling and trend reporting. Since then I have gotten back on the path of what I trained for, designing.

What’s the best lesson you’ve learnt along the way? Turn a negative into a positive.

What’s your proudest career achievement? Every time I see someone wearing Woodford & Co.

What’s been your best decision? To become a mother.

Who inspires you? My brother Craig, my mother in-law Vicki and my partner Sam.

What are you passionate about? My family.

Which person, living or dead, would you most like to meet? Ellen

What dream do you still want to fulfil? Living in the South of France!

What are you reading? Rob Lowe's autobiography.

images courtesy of woodford & co