Many Sydneysiders will at least be familiar with Fernando Frisoni's face and name thanks to his regular "Urban Style" page in the Sun Herald newspaper. For the past eight years he has been photographing street fashion and documenting looks that have caught his eye. To Sydney's well-dressed he's known for his cutting-edge cool fashion. Fernando was born in Sao Paulo, Brazil and emigrated to Australia, for many years working as a stylist. In 2008 he launched his own fashion range, with a focus on modern classic tailoring.
Which five words best describe you? Emotional, direct, modern, intense, free.
How did you get your career start and what path have you taken since? Starting... I always did what I loved... always took chances for granted... the only path to take is the Ave of hard work, without hard work there are no results.
What’s the best lesson you’ve learnt along the way? When you throw a tennis ball on the wall it comes back to you with the same speed... therefore everything you throw in life comes back.
What’s your proudest career achievement? Is yet to come!
What’s been your best decision? To have the most beautiful relationship with my partner Sam.
Who inspires you? Elegant, honest and crazy people.
What are you passionate about? Life, work, weekends, love luxury, me, people.
Which person, living or dead, would you most like to meet? My grandfather, Benjamin Frisoni.
What dream do you still want to fulfil? Too many. Also dreams are like secrets.
What are you reading? Lately, quite bad... only reading fashion magazines and blogs.
images courtesy of fernando frisoni