June 22, 2010

squad ink's matthew squadrito








I have to confess that I love seeing what images people at work choose for their pin boards. It's one thing to select an image for the mag, but to flag something as a personal choice is a different matter. That's why I was pleasantly surprised when one of my favourite Christmas cards from last year (and the year before, for that matter) came from Arent&Pyke, and is also on the board of real living editor Deborah Bibby and, I've also spied, our deputy art director Andrea Healey. I had to find out who created them. Turns out it's Squad Ink - a company founded by twin brothers who have quite a way with fonts. They've also just launched a range of t-shirts.

Which five words best describe you? Approachable, dreamer, enthusiastic, creative and passionate.
What was your first career job and what path have you taken since? I worked mostly freelance... branding agencies and publications. I soon realised that I enjoyed client interaction and working with mixed industries. I never want to feel pigeon-holed or restricted. I think being forced out of your comfort zone makes you a better designer.
What's the best lesson you've learnt along the way? Never underestimate those jobs you consider small… they usually are the most rewarding. You just never know how far the rabbit hole goes!
What's your proudest career achievement? Founding Squad Ink! I love, love, love being the boss of myself... although I'm often put in my place by my twin and business partner Terry. We pour so much of ourselves into our work, it's liberating when your work inspires people.
What's been your best decision? To be part of the creative world. Being a creative is not just a profession, but a lifestyle and a passion. How many people can say that about their work?
Who inspires you? Other designers, my twin, my girlfriend and almost anyone who loves what they do.
What are you passionate about? Food. My background is Italian and I'm the son of a providore... there wasn't any real choice in the matter. Obviously design... perhaps one day I could merge both together. hmmmm
Which person, living or dead, would you most like to meet? David Attenborough. He rocks! To see what he has seen… what a life.
What dream do you still want to fulfil? To create a cookbook. Tell the story of my family and our immense love for Mediterranean food.

images courtesy of squad ink