designer emma goody

And now for something a little decadent. It's all the work of Emma Goody, though. So how did this self-described "lovely girl" end up creating cushions for a living? It started with her love of ballet - there's the theatrical element for you - and the inconsistency of the work. So she started Emma Jay Designs. Now in its fifth year, the range is stocked in more than 400 shops across Australia. Not bad, Miss Goody.

What five words best describe you? Theatrical, quirky, feminine, passionate, spirited.
What’s your proudest achievement? Emma Jay Designs
Who inspires you? Creative people with a strong sense of humanity.
What are you passionate about? Designing soft furnishings, enhancing the aesthetic comfort of living spaces.
What’s the best lesson you’ve learnt? To understand the impermanence of everything so as to live completely in the moment.
Which person, living or dead, would you most like to meet? Myself at the end of my life, to impart wisdom beyond my years.
What are you excited about? The incredible beauty that one can find in the simple things in life.
What’s next? To further enrich my life with friendship and real experiences.

Images courtesy of Emma Jay Designs.