fashion designer jo turner






The fashion label Francis Leon was only launched in 2009 but already it has been picked up by Harvey Nicks and Liberty of London as well as Barneys in New York. It's part of the Francis Leon Studio, which is based in Brisbane. The label has two stores: one in its home town and the other in Melbourne. Meet owner and creative director Jo Turner.


Which five words best describe you? Argumentative, analytical, relaxed, agnostic, curious.

How did you get your career start and what path have you taken since? I think it's still starting...

What’s the best lesson you’ve learnt along the way? To pick one thing and do it really well - that way you can be on top of your game. Being a jack of all trades almost never works.

What’s your proudest career achievement? Landing international stockists for our Francis Leon label including Harvey Nichols and Liberty of London, and Barneys in New York.

What’s been your best decision? To narrow the brand's offering and focus. When we started out we did a bit of everything. Now we're a high-quality womenswear leather jacket brand with an effortless wearability and street/sports styling influence.

Who inspires you? My family and the people I work with.

What are you passionate about? People working hard and taking responsibility for themselves. Life isn't meant to be easy, and it would be boring if it was.

Which person, living or dead, would you most like to meet? Albert Einstein

What dream do you still want to fulfil? Too many to mention, I hate missing out.

What are you reading? Super Freakonomics


images courtesy of francis leon

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