Imprint House started with an idea - to simplify the art of creating a home.
It followed years of Natalie Walton working as an interior stylist, curating and editing people’s homes for lifestyle magazines. Before every photo shoot she would select pieces from her own collection to substitute often forlorn homewares - tired towels in the kitchen and bathroom; pilling or dated cushions, throws, blankets; vases too small in diameter; or chipped tableware. Other times it might be to help organise and consolidate the homeowner’s existing collections - stylish storage.
Soft, muted colours and seemingly simple designs with textural elements tended to work best - no matter what the style of the home, its location (urban or rural, coastal or country) or the existing decor. And the pieces that elevated the interior and added real interest were ones that had a handmade or artisanal element.
Many of the homewares in Natalie’s collection were found during her time writing and researching for interior magazines, and producing the art and design blog Daily Imprint. Both pursuits have brought her into contact with artists and artisans from around the world. Through Natalie’s own experiences, visiting homes with decor that has stood the test of time and interviewing countless experts, she has learnt the real value of well-made products - they last, not just physically, but in the style stakes too.
As a result, she has created Imprint House - an edited selection of the homewares that celebrate beauty and elevate function.
Imprint House has also been selected as a shop on the invitation-only portal Babyccino Kids.
Natalie Walton writes and styles for leading interior and lifestyle magazines, and is author of the popular design blog Daily Imprint. In Australia, her work has been featured in Country Style, Frankie, Harper's Bazaar, Home Beautiful, House & Garden, Inside Out, Marie Claire and Real Living, among others. In the UK, she has been published in Elle Decoration, Grazia and Living Etc.
And through the editorial content agency she runs with photographer Chris Warnes - Warnes & Walton - her work has published across the world - from France to Brazil and Denmark to Singapore. Advertising clients include Dorf, Freedom and Optus as well as smaller boutique businesses, including Cultiver Goods and Tigmi Trading.
Natalie has also hosted workshops at the Apple store in Bondi, Sydney and been a speaker at Studio B in the USA. Previously she was deputy editor at Real Living magazine and worked as a news journalist. During this time Natalie produced and presented daily video reports and was a regular speaker on ABC Local Radio.