(fashion.inspiration) shona joy

I have to smile because as I look at some of the pictures above, and others on Shona Joy's MySpace page, I see quite a few outfits that are in my wardrobe. It's a weird sort of experience. But it's a happy one because I love the feminine but fashionable edges to the pieces. I have a few of the ruffled blouses. It's no wonder the shop assistant at the flagship Bondi store recognises me and Little C whenever we walk inside. That makes me laugh.

Which five words best describe you? BUSY, a dreamer, and indecisive... which means I wold be less busy if I could make my mind up faster!
What was your first job and what path have you taken since then? I worked in a surf shop - because I loved surfy boys... I never surfed myself. Then I became an art teacher.
What's your proudest achievement? Lot's of little things along the way... getting accepted into David Jones, buying my apartment, selling our collection overseas.
What's been your best decision? To say "yes" to my boyfriend's proposal! Now we get to organise the biggest party of our lives.
Who inspires you? My friends probably the most... a big fat air-freight magazine.
What are you passionate about? Cooking - I love it. If I wasn't working in this industry I would love to work with food. I like making things up as I go along.
What's the best lesson you've learnt? Don't put all your eggs in one basket - or they will drop and there will be a big mess. It goes for designing a range too!
What dream do you still want to fulfil? To have a family and still be working on my label -spending half the year in Bali and half the year in Bondi.
What are you reading? Eat, pray, love by Elizabeth Gilbert. I just got back from a work trip to Bali so it's very appropriate.

Images courtesy of Shona Joy