designer sasha rossman

Part of my job as deputy editor of Real Living is going to trade fairs. I have to admit that I don't often see too much of interest. Sure, it's a chance to check out the latest products from companies I'm familiar with - and I get to do it all in the one location rather than schlepping from one end of town, or the country, to the other. But every now and then I do find a product that I fall in love with and this happened when I first spotted Pad. At the stand was the stylish owner Sasha, who was busy talking to potential customers at the time (always a good sign!) and so I just had to contend myself with grabbing a business card vowing to contact her later. Since then I've learnt that her and her partner established the company in Germany five years ago. A year later they set up shop in Australia and now they're in New Zealand, too. I love their fabrics and can't wait for them to launch their bag and scarf line at the February 2009 trade fairs. For now, check out the exclusive launch shots from the 2009 European/Australian collections.

What five words best describe you? Spontaneous,enthusiastic,reliable,tidy and exhausted.
What's your proudest achievement? Establishing PAD and watching it grow throughout both Australia and Europe.
Who inspires you? My husband. He is my rock and the coolest dude ever. He still goes night clubbing in Paris.
What are you passionate about? Travelling. I love getting lost in a foreign city an avoiding all major tourist destinations. There is something magical about finding the essence of a culture in both the food and people.
What's the best lesson you've learnt? Never assume anything about anyone.
Which person, living or dead, would you most like to meet? Barack Obama! The most important man of the moment.
What are you excited about? Having people come and visit us over the weekend at our beach house. It makes a hard working week worth while, otherwise what do we work for?
What are you reading?
Bright Shiny Morning by James Frey. Easy and uncomplicated read which means I can put it down and leave it a few days. I obsess other wise.

Images courtesy of Pad Concept