designer danielle sanders

Working as a textile designer for Country Road might seem like the ultimate dream job. And while it was in many regards, after several years Danielle Sanders was itching to start her own business. And just under a year ago she did just that, launching Ellka. Since then she's produced a winter range, which included gorgeous knits and cushions. And now she's just released her range for summer. I'm loving the dress and scarves, pictured above.

What five words best describe you? Tall, friendly, creative and a true Gemini.
What's your proudest achievement? Finally starting my own business after years of wondering about it!
Who inspires you? My best friend - always sees the positives in life no matter what the situation.
What are you passionate about? Australian design, the environment, food, fitness and my friends and family.
What's the best lesson you've learnt? Listen to yourself - your first feeling on something is often the right one.
Which person, living or dead, would you most like to meet? I'd love to meet my mum again for a quick chat and a cup of tea.
What's next? Working on my 2009 winter range using Australian yarns into knitted accessories and homewares. Expanding the range into kidswear sizes also!
What are you reading? Just finished
Eat, Pray, Love and now onto the E-myth for some further business reading - highly recommended!

Images courtesy of Ellka