Which five words best describe you? Always noticing the little details...
How did you get your career start and what path have you taken since? After I graduated I started working as an assistant photographer at the Dan Lev studio in Tel Aviv. The studio specialises in commercial photography, and I was very lucky to work with a good teacher and a great person. Today I understand that thanks to the fact that Dan has given me a lot of responsibility when I worked for him, I gained enough confidence to start my own business as an independent photographer. I think the next milestone in my career was when both my sister and sister-in-law were pregnant. I took photos of them and their growing bellies, got great feedback, and decided to open a small studio in my home, working in the maternity and family niche. Since then I expanded to other niches such as lifestyle, food and still life, and today I work with a variety of clients. After my Polaroid was chosen as the winning Polaroid at the Best Polaroid Contest by Blur Magazine & The Impossible Project, I decided to open my own Polaroid print shop at Etsy, hoping I can spread my love for Polaroid around the world.
What’s the best lesson you’ve learnt along the way? Patience pays off!
What’s your proudest career achievement? I really hope I didn't get there yet. I think achieving things too quickly can make you underestimate yourself and belittle your achievements.
What’s been your best decision? I was not afraid to make my favourite hobby my profession. I remember my first camera (Canon AE1), which I received when I was 14, and the confusion I felt after my college graduation, when I wasn’t sure whether photography was a dream I should pursue. I think that daring to go with my gut instinct was one of the best decisions I’ve made.
Who inspires you? A ray of sunlight on a winter's day can definitely spark new ideas.
What are you passionate about? The transitional seasons – autumn and spring.
Which person, living or dead, would you most like to meet? Joel Sternfeld (American photographer), Eddie Vedder (American musician) and I also wish I could drink a cup of coffee with Georges Perec (a French novelist) in Paris.
What dream do you still want to fulfill? I wish I could get a generous grant and take long trip around the world with Eran (my husband) and a stock of Polaroids. Today, with a company like The Impossible Project making new films for Polaroid, the future of instant film looks promising, and I really hope I can continue to make a living selling my Polaroid prints.
What are you reading? Georges Perec – Life: a user's manual and Species of spaces and other pieces. To me Perec writes through his prism. I also like Shuka Glotman, an Israeli artist. His book, Photography Alive, describes the art of photography like no theorist can understand. One of my favorite quotes from this book reads: “Photographing is paying attention. Everything deserves someone's attention, if only for a fleeting moment”. I also like reading prose and the weekend newspapers.
images courtesy of ella sverdlov