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INTERVIEW | MELANIE STAPLETON







The world of floristry has changed a lot over the past 10 years or so, as Melanie Stapletonis all too well aware. While it is now aligned with design and creative industries, that wasn’t always the case. “When I started floristry - 24 years ago - it was very much considered a trade,” she says. “The kind of thing you did if you weren’t smart enough to get into uni! Things are so different now the...

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FLORIST ANNA POTTER





Anna Potter stumbled upon floristry after finishing a degree in Fine Art. “It made perfect sense to be constantly creating with my hands and connected with my inherent love of nature,” she says. Based in the northern town of Sheffield in England, she opened the florist shop Swallows & Damsonsin 2008 after working for two other leading florists in the area. When she began to feel frustrated, Anna...

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BOTANICAL DESIGNERS WONA BAE AND CHARLIE LAWLER








While Wona Bae is from South Korea and Charlie Lawler from Tasmania, the couple met in Germany while Wona was studying for a masters degree in floristry. That was in 2007 and since then they have settled in Australia together, using Melbourne as their base for Loose Leaf, the botanical design studio and retail space that they run in Collingwood. It is from here that they run workshops and create a...

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PHOTOGRAPHER ASHLEY WOODSON BAILEY







A life-changing car accident had a profound impact on Texan florist Ashley Woodson Baileyin more ways than one. In 2012 she damaged her back in such a way that she could no longer work in floral events, a key part of her work as a American floral designer over a 20-year period. However, during her recovery she began to photograph flowers that were given to her as get-well gifts. “I have always...

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SCULPTOR TRACEY DEEP









“I always knew I wanted to be creative, working with nature gave me the tools to explore where this would take me and over time the path crossed over to a more sculptural form of my floral sculpture practice,” says Tracey Deep, a florist turned sculptor and installation artist. She exhibits consistently in her hometown of Sydney and has a base of regular clients who commission her for work to...

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FLORIST JARDINE HANSEN







“I feel incredibly joyful when surrounded with flowers and plants,” says floral stylist Jardine Hansen. “It's the only job that makes sense to me at the moment.” However, she is adding to her knowledge base of the green world, studying horticulture this year. Jardine says she started to feel she was on the right track with her career when clients started to contact her and were using her work as...

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FLORIST HOLLY HIPWELL







Holly Hipwell is living proof that you make your own career. She hasn't studied floristry. She hadn't worked for a florist prior to becoming one, of sorts. In fact, that was how she started on her journey. Holly wanted to get some work experience with a florist, but no one would take her on. So she decided to start a blog, The Flower Drum, to showcase her work. Soon she gained a following, which...

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florist sarah ryhanen





Sarah Ryhanen, Eric Famisan and Jeremy Barbour



One of the go-to places in Brooklyn, New York, for flowers in Saipua. However, the name is actually derived from the Finnish word for "soap". Since 1999 Susan Ryhanen started not only making bars of it from olive oil but also cutting and wrapping it by hand. In 2006, after daughter Sarah and her partner Eric had joined the business, a...

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shopkeeper ken wallis






The inner-city Sydney suburb of Redfern is undergoing something of a renaissance. While it might not have been known as a creative hub previously, it's quickly turning into one thanks to the vision of retailers such as Ken Wallis of Seasonal Concepts. In 2005 he opened his florist-meets-oldwares shop in a 1920s engineering workshop. He has stocked it with unforgettable items such as Roger the...

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