What started out as an interiors blog about eight years ago has morphed into regular work as a stylist and photographer, as well as a product designer for Annaleena Leino Karlsson, who is based in Sweden. After starting the eponymous site she won a competition to study at Beckmans Akademiin 2011 and about the same time began creating her own products, including a series of clothes hangers and more...

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stylist lotta agaton

Swedes and neutral colour palettes go together like winter and snow. They are natural partners. And so it follows that the styling work of Lotta Agaton is a study in calm. She has picked up many clients since she turned to interior styling in the early 1990s, including Iittala, Ikea, Elle Interior and Wallpaper. She also has a shop in Sweden - you can see some pics of it on her blog.

Which five...

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photographer pia ulin

Photography can still seem a male-dominated domain. And while it's possible to rattle off a long list of accomplished female photographers, it's always satisfying to add another woman to the list who's carving out a formidable reputation for herself. Pia Ulinis a Swedish photographer who studied and spends much of her time in New York. She travels constantly for work, thanks to her client base...

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